Content Marketing Manager

About the Company Founded in 2018 by professors of Yale University and Columbia University, CertiK is a pioneer in blockchain security, utilizing best-in-class AI technology to secure and monitor blockchain protocols and smart contracts. CertiK’s mission is to secure the cyber world. Starting with blockchain, CertiK applies cutting-edge innovations from academia into enterprise, enabling mission-critical applications to be built with security and correctness. CertiK is one of the fastest growing and most trusted companies in blockchain security and has become a true market leader. Our clients include leading projects such as Aave, Polygon, Binance Smart Chain, Yearn, and Chiliz. Our investors include top VCs like Tiger Global, Coatue Management, Shunwei Capital and Hillhouse Capital as well as industry leaders like Coinbase Ventures and Binance. About the Position As a Content Marketing Manager, this position will be important to continually expanding CertiK’s online identity, engaging its audience, and driving awareness of products. You will be responsible for crafting captivating technical copy, developing imaginative content, and driving our native content to ensure consistent and impactful messaging. You will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success. This role will craft compelling stories that guide prospects through a seamless content journey, from initial awareness to sustained demand. This position will have full ownership of the strategy and delivery of our content initiatives. You’ll work closely with key stakeholders across the company, ensuring that our content exceeds industry standards and will be crucial in driving our mission forward.  This position will drive strong comprehensive content marketing strategies for each of CertiK’s products.

Responsibilities

• Content Strategy: Collaborate with the Marketing team to develop a content marketing strategy that delivers consistent, high-quality content across channels.
• Content Lifecycle Management: Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing, and improvement, persona to content mapping.
• Messaging Development: Create rich content to drive audience engagement growth and shape value propositions, messaging, and storylines through blog content, general copy and bylines, as well as security newsletters and media alerts.
• SEO & SEM Content Support: Support SEO and SEM strategies from a content perspective by planning and optimizing content around core target keywords to enhance brand visibility.
• Research: Stay up-to-date with the latest developments in the Web3 space, social media trends, platform updates, and industry best practices to ensure social strategies remain current and impactful.

Requirements

• 4+ years of experience in media-facing content writing, brand story telling and creation, or technical writing, in crypto/blockchain is strongly preferred.
• Bachelor’s degree or equivalent experience
• Sound knowledge of web3, blockchain technology, gaming, cryptocurrency, DeFi, NFTs, culture, etc. is required.
• Proven ability to excel in high-stress and fast-paced environments
• Excellent organization and time management skills
• Demonstrates great attention to detail and flexibility in urgent requests
• Exceptional editorial, communication, and project management skills
• A collaborative spirit that thrives in a fast-paced, high-growth environment
• Strong analytical abilities and a keen eye for detail
• A self-motivated drive to continuously improve and innovate